Pueblo, CO – Snooze Mattress Co., is excited to announce the appointment of Brad Taylor as Vice President of Franchise Development. Starting February 2024, Taylor will oversee the expansion of Snooze's franchise operations from his remote office in Chisago City, MN, marking a significant step in the company's growth strategy.

Taylor comes to Snooze with a rich background in the health and wellness sector, bringing more than two decades of experience to the table. 

"I've spent 20 years in the franchise space, primarily in the gym and health and wellness space. Snooze, to me, is a brand that perfectly fits within this category of wellness," Taylor said. "Despite my newness to the mattress industry, I am eager to learn and contribute to what Snooze is doing to disrupt the market."

Reflecting on his relationship with Matt Smith, CEO of Snooze Mattress Co.,Taylor said he has known Smith for 10 years. 

“Our paths crossed in a meaningful way when I worked as his Regional Director for Snap Fitness,” Taylor said. “Over the years, our professional relationship has evolved into a deep, mutual respect, making my transition to the mattress industry a seamless one. I’m thrilled to be part of the Snooze team and contribute to its growth."

The CEO of Snooze expressed his enthusiasm for Taylor’s appointment, highlighting his expertise and the fresh perspective he brings. 

"Brad was an exceptional executive at Snap Fitness, known for his amazing human qualities, coachability, and understanding of the franchising world,” Smith said. “There’s nobody better than him in the industry to lead our franchise development. He’s a disruptor from the health and wellness industry, which is exactly what we need to continue revolutionizing and disrupting the mattress industry.”

As VP of Franchise Development, Taylor will be instrumental in leading Snooze Mattress Co. towards its ambitious goal of opening 65 franchises this year. 

"Our goal is to reach 20 million people in the United States and 50 million people around the world, improving their sleep, one franchise at a time. Brad will lead our expansion, ensuring that we partner with the right people to bring our vision to life," Smith said.

Taylor's extensive experience as an owner, consultant, speaker, podcast host, educator, and mentor across various franchise brands, including Anytime Fitness, Snap Fitness, F45, and Perspire Sauna Studios, positions him as a key asset in Snooze's mission to enhance sleep wellness. 

"I focus on creating value for people, fostering a culture that trumps price, and I'm excited to apply this philosophy at Snooze," Taylor added.

About Snooze Mattress Co.

At Snooze Mattress Company, we are driven by a singular mission—to assist 20 million Americans in achieving a significantly improved quality of life through deep, restorative sleep. Our commitment is not just to enhance individual sleep experiences, but to empower entire communities by unlocking the potential of big dreams that only come from deep, healing rest.

We understand the profound impact that sleep has on every aspect of our lives, from our health and well-being to our capacity for innovation and achievement. That's why we've gone to great lengths to integrate cutting-edge technology into our proprietary in-store experience, technology that's trusted by leading-edge organizations such as the Mayo Clinic, NASA, BMW, and other innovative disruptors. This technology is at the heart of our unique process, designed to pinpoint the precise sleep system that will best optimize your blood circulation, alleviate pressure points, regulate your body temperature, and promote neutral spinal alignment. It's these critical factors that enhance your ability to spend more time in the deepest, most restorative stages of sleep—where true healing occurs.

Our dedication to sleep doesn't stop at finding the perfect mattress. We believe in a holistic approach to sleep wellness, which is why we also offer personalized fittings for pillows, protectors, and bases, as well as a suite of advanced bedding technologies, immersive sleep enhancers, and therapies designed to optimize your sleeping environment. Our aim is to transform your bedroom into a sanctuary for deep, uninterrupted sleep.

We stand firmly behind our people, our process, and our products, with a steadfast guarantee that they will collectively improve your sleep performance. At Snooze Mattress Company, we're not just selling mattresses—we're creating the foundation for a healthier, more vibrant life. 

Snooze Mattress Co. started in 2019, in Pueblo Co., by CEO and Founder Matt Smith. To date, there are nine locations open in Colorado, Nebraska, Utah and Minnesota, with several locations slated to open in Q2 of this year.