Huntsville, AL — Snooze Mattress Company, renowned for its Dream Mapping technology, is

proud to announce its expansion into Alabama with three stores in Huntsville and Birmingham.

This is the company's first mark into the state, signaling a step in the mission of Snooze to

improve the lives of 20 million people through deep, restorative sleep.

The new stores are a collaboration with entrepreneurs Jon Turman, Patrick Gray, Bryan Bell,

and Brian Kelly, of Birmingham, AL. This is the first time the four will go into business together.

Brad Taylor, Vice President of Franchise Development, said in order to get awarded a Snooze

territory, you must have grit, be a good human and be coachable, they have all three.

“We are thrilled to and honored to be planting the Snooze flag in Alabama and to have this

partnership,” Taylor said. “All have been in business, entrepreneurship, and understand the

game, it's a marathon not a sprint. Betting on themselves is paramount – this group gets it.”

The mission and disruption of Snooze excites the group and was ultimately the reason they

decided to open three in the state.

“Where we are at, there’s not a lot of competition doing this mattress game and the sleep

science game well,” Kelly said. “We have plenty of mattress stores in the Birmingham and

Huntsville area, but very, very, few are great places to shop, great retail experiences, let alone

address any of the sleep science issues. We are excited to bring that to the state of Alabama —

good sleep is coming.”

Even though the entrepreneurs have no specific mattress sales experience, the impact of going

in a business that can change lives excites them.

“I don’t know anything about the mattresses, other than me, my wife and three kids sleep on a

mattress and we have a bunch of them in every room in the house,” Turman said. “It seems like

a business where everyone needs the product. And Snooze is going about it a different way.”

Turman said he is amazed at how big the sleep industry is and the positive disruption Snooze

brings.

“The sleep industry is a multi-million, billion dollar industry and sleep medication is three times

what mattresses are. That blew my mind,” he said. “I think we are looking at it all wrong. We can

flip that on its head in the next 10 years. This is coming from someone who is taking Melatonin

and still sleeps badly. I wake up every morning wanting to get Dream Mapped and see how bad

my mattress is.”

Gray seconded that and said he has struggled with sleep his entire life.

“I have a routine I go through every night,” Gray said. “The temperature has to be just right -

there’s a perfect routine and ever since I got my sleep in order it changed my life.”

The benefits of sleep are underestimated and real, he continued.

“The American public just isn’t aware of the real significance of sleep deprivation and what it can

do for your heart and brain - everything,” he said. “I feel very strongly about the mission to get

America to sleep how it should.”

He feels so strongly he challenged his partners to a contest.

“I’m going to be the number one salesman in the Southeast,” Gray joked.

“He’ll be in the top four,” Turman chuckled.

The stores will feature Snooze Mattress Co.’s exclusive Dream Mapping technology and

innovative Snoozetopia products.

“We have a whole new shopping experience that’s fun, easy, informative and educational, to

help you get better sleep because it’s one of the most important things in your life,” Bell said.

“You spend one-third of your life sleeping and it affects everything else you do. I’m really

attracted to that and to get it kicked off in our market.”

The first two stores to open will be located in Huntsville, about one to two hours from

Birmingham. The third will open in Birmingham. The opening date and the address of the new

locations will be later announced.

“We found some incredible humans and there is a need in the area, it’s a booming area,” Matt

Smith, CEO and Founder of Snooze Mattress Co. said. “The partners that are getting involved

have been in business for a long period of time and have been in the community for a long time

and they are excited about our mission to help 20 million people sleep better.”

These territories are one of 12 that have been awarded so far this year. In 2024, 65 locations

are slated to open across the country.

About Snooze Mattress Co.

Founded in 2019 in Pueblo, CO, by CEO Matt Smith, Snooze Mattress Co. is dedicated to

improving lives through better sleep. The company now operates nine locations across

Colorado, Nebraska, Utah, and Minnesota, with the new Birmingham stores marking their latest

expansion.

Snooze Mattress Co. is driven by the mission to help 20 million Americans achieve a

significantly improved quality of life through deep, restorative sleep. Leveraging cutting-edge

technology trusted by prestigious organizations such as the Mayo Clinic and NASA, Snooze

Mattress Co. offers a proprietary in-store experience designed to optimize sleep through

advanced bedding technologies and personalized fittings.

The company's holistic approach extends beyond mattresses to include a range of

sleep-enhancing products and therapies, all aimed at transforming bedrooms into sanctuaries of

uninterrupted, healing rest. Committed to excellence, Snooze Mattress Co. stands behind its

process and products with a steadfast guarantee of improved sleep performance.

For Media Inquiries, Contact:

Stephanie Shy

Email: stephanie@snoozesleep.com

This expansion not only represents Snooze Mattress Co.’s growth but also its commitment to

enhancing community well-being through the power of good sleep. Stay tuned for more details

on the store openings and how Snooze Mattress Co. is making a difference in the Huntsville and

Birmingham communities and beyond.