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Snooze Mattress Franchise Reports Stellar Growth in 2023: 17 Territories Sold in 7 States and Counting
In 2023, Snooze Mattress Franchise witnessed impressive expansion: 17 Territories Successfully Sold Across 7 States, with More to Come Including the East Coast and Midwest.
(Pueblo, CO) Dec. 28, 2023 — Snooze Mattress Company, a disruptor in the sleep industry, celebrates a remarkable year of expansion and success with the sale of 15 territories across seven states. As the year concludes, the company anticipates further growth with promising prospects in Texas, New Jersey, Iowa and Maryland.
This year, two more locations opened in Colorado, one in Minnesota, one in Utah and another in Nebraska. The opening of these locations contributes to the 50+ territories sold to date, showcasing the success of Snooze Mattress Company since it became a franchise model in 2022.
New stores open in 2023 include:
Castle Rock, CO
Parker, CO
Pleasant Grove, UT
Minneapolis, MN
Omaha, NE
Matt Smith, CEO and Founder of Snooze Mattress Company, said last year was all about strategic growth and this year it was about finding the right people.
“We are very much about strategic growth and finding the right people,” Smith said. “We probably could’ve sold a thousand franchises this year, but we are awarding them to the right people. In 2023 I couldn’t be more excited about the people we brought on.”
Jason Linse, VP of Business Development, of Snooze Mattress Company, and a veteran in the franchise industry, said he thinks this year emphasizes the brand’s readiness for rapid success and growth.
“The infrastructure here at Snooze is better prepared and poised for fast and successful growth– more than any other brand I have seen or been part of in my 15 plus years in franchising,” Linse said.
He said he expects next year to be filled with more growth. “We expect 2024 to be amazing in terms of new territories sold and new stores open 2024,” the VP of Business Development said.
“I predict, it will be a year we look back on as the year we showed the world of franchising and the mattress industry that not only is Snooze for real, but we are seriously committed to changing lives through better sleep and changing lives by creating millionaire business owners.”
Smith said he couldn’t agree more.
“So many amazing things coming in 2024,” Smith said. “There will be so many new amazing partnerships this industry has never seen before. I believe we brought more members to the Snooze family that are the right fit for these territories that are sold. They will be opening three, five, 15, 20 stores. Nobody is opening just one store from this point going forward because success breeds success.”
The Founder and CEO said this is the best year for Snooze. “As a whole, what I see, the industry is down, but Snooze, as a whole is up and we are changing the conversation,” Smith said. “We talk about sleep and health. It’s not about mattresses and sales. If we go to a community, our goal is to help raise the bar. It’s not a war with others, it’s how do we raise the bar and how do we help more people sleep. I’ve seen it at all the locations we’ve gone to.”
He said 2024 will also be the year of disruption.
“High tides raise all boats and we want to turn a $20B into a $50B in a short period of time,” he added.”Stay tuned!”
On the average day, Linse and Smith said they speak to 10 to 15 individuals and there are more than 5,000 prospects in the system.
Next month, the Snooze location in Parker, CO will host it’s grand opening celebration, followed by the location in Omaha, NE. Other soft openings slated for the first quarter of next year include Fort Collins, CO and Clear Lake, FL.
ABOUT SNOOZE MATTRESS COMPANY
Snooze Mattress Company is a leading sleep shop committed to improving individuals' sleep quality and well-being across the United States. With their Dream Mapping technology, trusted by esteemed organizations worldwide, Snooze offers personalized sleep solutions that help people achieve deep restorative sleep. Through its franchise opportunities, the company aims to empower individuals to positively impact their communities while pursuing their entrepreneurial dreams.
Founded by entrepreneur Matt Smith in 2019 in Pueblo, CO, Snooze Mattress Company has quickly made waves in the industry, gaining recognition for its innovative approach to sleep optimization. The company was featured on the Discovery Channel, as its founder was showcased on the hit series "Undercover Billionaire" alongside business tycoon Grant Cardone.
Contact:
Stephanie Shy
Brand Director
Snooze Mattress Company
SNOOZE PRESS RELEASES
Snooze Mattress Franchise Reports Stellar Growth in 2023: 17 Territories Sold in 7 States and Counting
In 2023, Snooze Mattress Franchise witnessed impressive expansion: 17 Territories Successfully Sold Across 7 States, with More to Come Including the East Coast and Midwest.
(Pueblo, CO) Dec. 28, 2023 — Snooze Mattress Company, a disruptor in the sleep industry, celebrates a remarkable year of expansion and success with the sale of 15 territories across seven states. As the year concludes, the company anticipates further growth with promising prospects in Texas, New Jersey, Iowa and Maryland.
This year, two more locations opened in Colorado, one in Minnesota, one in Utah and another in Nebraska. The opening of these locations contributes to the 50+ territories sold to date, showcasing the success of Snooze Mattress Company since it became a franchise model in 2022.
New stores open in 2023 include:
Castle Rock, CO
Parker, CO
Pleasant Grove, UT
Minneapolis, MN
Omaha, NE
Matt Smith, CEO and Founder of Snooze Mattress Company, said last year was all about strategic growth and this year it was about finding the right people.
“We are very much about strategic growth and finding the right people,” Smith said. “We probably could’ve sold a thousand franchises this year, but we are awarding them to the right people. In 2023 I couldn’t be more excited about the people we brought on.”
Jason Linse, VP of Business Development, of Snooze Mattress Company, and a veteran in the franchise industry, said he thinks this year emphasizes the brand’s readiness for rapid success and growth.
“The infrastructure here at Snooze is better prepared and poised for fast and successful growth– more than any other brand I have seen or been part of in my 15 plus years in franchising,” Linse said.
He said he expects next year to be filled with more growth. “We expect 2024 to be amazing in terms of new territories sold and new stores open 2024,” the VP of Business Development said.
“I predict, it will be a year we look back on as the year we showed the world of franchising and the mattress industry that not only is Snooze for real, but we are seriously committed to changing lives through better sleep and changing lives by creating millionaire business owners.”
Smith said he couldn’t agree more.
“So many amazing things coming in 2024,” Smith said. “There will be so many new amazing partnerships this industry has never seen before. I believe we brought more members to the Snooze family that are the right fit for these territories that are sold. They will be opening three, five, 15, 20 stores. Nobody is opening just one store from this point going forward because success breeds success.”
The Founder and CEO said this is the best year for Snooze. “As a whole, what I see, the industry is down, but Snooze, as a whole is up and we are changing the conversation,” Smith said. “We talk about sleep and health. It’s not about mattresses and sales. If we go to a community, our goal is to help raise the bar. It’s not a war with others, it’s how do we raise the bar and how do we help more people sleep. I’ve seen it at all the locations we’ve gone to.”
He said 2024 will also be the year of disruption.
“High tides raise all boats and we want to turn a $20B into a $50B in a short period of time,” he added.”Stay tuned!”
On the average day, Linse and Smith said they speak to 10 to 15 individuals and there are more than 5,000 prospects in the system.
Next month, the Snooze location in Parker, CO will host it’s grand opening celebration, followed by the location in Omaha, NE. Other soft openings slated for the first quarter of next year include Fort Collins, CO and Clear Lake, FL.
ABOUT SNOOZE MATTRESS COMPANY
Snooze Mattress Company is a leading sleep shop committed to improving individuals' sleep quality and well-being across the United States. With their Dream Mapping technology, trusted by esteemed organizations worldwide, Snooze offers personalized sleep solutions that help people achieve deep restorative sleep. Through its franchise opportunities, the company aims to empower individuals to positively impact their communities while pursuing their entrepreneurial dreams.
Founded by entrepreneur Matt Smith in 2019 in Pueblo, CO, Snooze Mattress Company has quickly made waves in the industry, gaining recognition for its innovative approach to sleep optimization. The company was featured on the Discovery Channel, as its founder was showcased on the hit series "Undercover Billionaire" alongside business tycoon Grant Cardone.
Contact:
Stephanie Shy
Brand Director
Snooze Mattress Company